Wednesday, April 15, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Impassioned: The Sprint Master – S Balasubramanian

The team of this 47-year-old digital head at a Tamil news brand came second in the 4x100m relay at the Kolkata National Masters. He tells us how it all started with a sugar test.

by Riya Sethi
February 25, 2023
in Featured, Exclusive, Impassioned
Reading Time: 3 mins read
A A
Impassioned: The Sprint Master – S Balasubramanian
Share Share ShareShare

There are times in all of our lives where we feel a bit lost and are trying to find a purpose. And sometimes, during such introspection journeys, we discover the path we have always been looking for. 

Something similar happened with Balasubramanian S (Bala), National Head – Digital at Tamil news brand Dinamalar.

Bala had this feeling that he had lost the thrill in his life and was trying to add more meaning to it. Having always been a fitness enthusiast, he had been thinking of taking up sports for a really long time. But it needed a trigger. 

“In 2012, I took a full-body check up and got to know that my glucose levels were at the border and I was moving towards the pre-diabetic phase. I wanted to keep myself away from any health issues and that’s what inspired me to restart my fitness journey. It was then that I started going to the gym and started playing different sports,” says Bala, in conversation with MediaNews4u.com.

Trying his hands at various sports, Bala started participating in marathons and cycling. During the initial days, he used to run half marathons, 10K’s and cycle for almost 50 to 60 kms during weekends. But, things took a turn for him in the year 2019 when he was diagnosed with cervical spondylosis.

“I got cervical spondylosis from C2 to C6. Even doing day to day routine things got difficult. The pain in my neck, shoulder and back used to resurface again and again. It was a period of struggle for nine months. It took a while for me to identify the right treatment. The major issue I had during that time was that I was not sleeping properly. Once I rectified my sleeping pattern and started following a proper sleep cycle, I got better control of my cervical pain,” explains Bala. 

With sports Physio Nandha Kumar’s able treatment, Bala got adrenaline rushes to run fast. Nandha motivated him to take up sprinting that’s when he realised his school days dream of running fast to complete with school time Athletes. An unfulfilled dream took a proper journey from December 2019.

The 47-year-old, who was born in Tirunelveli district of Tamil Nadu and brought up in Coimbatore, landed in Chennai in 1997 to pursue his career. He has been in digital media since early 1998 and is proud to be one of the pioneers in the space from  the city. 

Today, he can also take pride in participating in the Chennai District Master’s Athletic Meet where he bagged third position in Javelin Throw – despite an injury. That was in January 2023. This month, his team won second place in the 4 x 100M relay in the Kolkata National Masters. (Masters events are for those over 40).

Holding a full time job at Dinamalar, Bala strives to maintain a good balance between his work, family and sports. Admittedly, it was his desire to ‘find himself’ that has made him come this far.

Bala expressed his gratitude to his wife, Dr. Srividya Govindarajan, an Assistant Professor at a women’s college in Chennai, who has always supported him in living his desired life, and to his daughter, Shri Shakthi B, to whom he dedicated this national masters silver medal.

There are several challenges one faces as an athlete, especially in older categories. In November, a calf injury prevented Bala from doing his regular ground running and he was deprived of his speed training drills. But that’s par for the course.

He looks up to coach Venkataraman of RVS Academy and credits him for his progress as an athlete. The former sprinter had won golds at the national level in school, was a Madras University record holder, had to his name All India University-level gold, and was a podium finisher in national competitions, recounts Bala. But Venkataraman’s dream of winning medals for India couldn’t go the distance. Yet he keeps running. For a decade, the coach has been the Chennai district winner in the Masters races and State Masters record holder with a time of 11.20 seconds. Now with a dream of getting an Olympic medal for India, he is training his students and Masters athletes. Bala is among the many who are waiting for him to return from his break for health reasons.

If Venkataraman is an inspiration for Bala, the latter is an inspiration for many in the advertising and media world. For what started as a journey to make oneself healthy has now turned into an inspiring tale for others. 

Asked about future fitness goals, Bala says the focus will be on gaining more strength and more flexibility to compete in individual sprint events. The intent is to participate in more and more tournaments.  

The sprinter shows no sign of slowing down.

Tags: DinamalarImpassionedS. Balasubramanian

RECENT POSTS

The decline of third-party data is one of the best things to happen to advertising creativity: Kartik Mehta, Channel Factory
Exclusive

The decline of third-party data is one of the best things to happen to advertising creativity: Kartik Mehta, Channel Factory

April 15, 2026
0

Channel Factory is a global technology and data company that optimizes business performance and protects brand reputation across walled gardens....

Read moreDetails
Our Media Mix Balances Offline Strength with Digital Scale: Kalpesh Ramoliya, Raj Cooling Systems
Exclusive

Our Media Mix Balances Offline Strength with Digital Scale: Kalpesh Ramoliya, Raj Cooling Systems

April 14, 2026
0

Raj Cooling Systems a cooling solutions producer for home, business, and industrial applications, recently introduced its new brand AGREYAS to...

Read moreDetails
Pullman Chennai marks one year with gratitude, community, and experience-led storytelling
Exclusive

Pullman Chennai marks one year with gratitude, community, and experience-led storytelling

April 13, 2026
0

As Pullman Hotels & Resorts continues to expand its footprint in India, Pullman Chennai Anna Salai marks a significant milestone...

Read moreDetails
At AVS, we look at storytelling as a cultural asset that can live across multiple formats and industries over time: Abishek Vyas
Exclusive

At AVS, we look at storytelling as a cultural asset that can live across multiple formats and industries over time: Abishek Vyas

April 13, 2026
0

Maison Élan, a joint venture between AVS and UAE-based entrepreneurs Purva Kumar Pethani and Hem Sevak, recently announced an exclusive...

Read moreDetails
In a crowded real estate market, feature-led communication is no longer enough: Vikas Nair, Century Real Estate
Exclusive

In a crowded real estate market, feature-led communication is no longer enough: Vikas Nair, Century Real Estate

April 10, 2026
0

Century Real Estate is a South Indian Real Estate brand. Over the past few months, it has been experimenting with...

Read moreDetails
Our marketing strategy shifts to purpose-led approach, highlighting customer insights and product comfort education: Krutika Bhupta, 9shines Label
Exclusive

Our marketing strategy shifts to purpose-led approach, highlighting customer insights and product comfort education: Krutika Bhupta, 9shines Label

April 9, 2026
0

9shines Label is an Indian nightwear and loungewear brand founded by Krutika Bhupta. The brand creates comfortable and thoughtfully designed...

Read moreDetails

LATEST NEWS

Gupshup launches autonomous AI agent ‘Superagent’ for end-to-end customer engagement

Gupshup launches autonomous AI agent ‘Superagent’ for end-to-end customer engagement

April 15, 2026
Reach Group names Ashish Tandon as Chief Business Officer

Reach Group names Ashish Tandon as Chief Business Officer

April 15, 2026

ANALYSIS

Criteo Joins OpenAI Advertising Pilot in ChatGPT
Analysis

84% of Indian consumers prefer fewer, relevant ads, even if it means sharing their history: Criteo

April 15, 2026
0

Mumbai: Criteo has released its latest report, ‘From Fragmented Touchpoints to Connected Journeys: A New Commerce Playbook for India’, developed...

PEOPLE

Reach Group names Ashish Tandon as Chief Business Officer
People

Reach Group names Ashish Tandon as Chief Business Officer

April 15, 2026
0

Mumbai: Realty player Reach Group has announced the appointment of Ashish Tandon as its Chief Business Officer. With over 23...

MARKETING

Infosys names Carlos Alcaraz as Global Brand Ambassador
Marketing

Infosys names Carlos Alcaraz as Global Brand Ambassador

April 15, 2026
0

Bengaluru: Infosys has announced a multi-year partnership with seven-time Grand Slam champion Carlos Alcaraz, onboarding him as its Global Brand...

Subscribe to Newsletters

ADVERTISING

Hell Energy Drink appoints dentsu India as Integrated Marketing Communications Partner for 2026
Advertising

Hell Energy Drink appoints dentsu India as Integrated Marketing Communications Partner for 2026

April 14, 2026
0

Mumbai: Hell Energy Drink has appointed dentsu India as its integrated marketing communications partner in India, entrusting the network with...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
Authors Corner

Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing

April 9, 2026
0

In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Infosys names Carlos Alcaraz as Global Brand Ambassador

Infosys names Carlos Alcaraz as Global Brand Ambassador

April 15, 2026
Gupshup launches autonomous AI agent ‘Superagent’ for end-to-end customer engagement

Gupshup launches autonomous AI agent ‘Superagent’ for end-to-end customer engagement

April 15, 2026
Reach Group names Ashish Tandon as Chief Business Officer

Reach Group names Ashish Tandon as Chief Business Officer

April 15, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.