Dubai: IN2 has announced two senior leadership appointments as part of its continued international growth strategy, onboarding Noorul Hijaz Tharola as Head of Strategic Communications & Emerging Technologies (Dubai) and Joanna Rohozinska as Regional Director for Central & Eastern Europe (CEE) (Warsaw).
The specialist communications firm, with close to a decade of experience operating in conflict-affected and complex environments across the Middle East and beyond, has made these appointments following a sustained period of global expansion and diversification of its service offerings.
The hires reflect IN2’s strategic focus on strengthening its communications capabilities while enhancing regional delivery. The company is also investing in AI-enabled operations aimed at improving efficiency, reducing costs for clients and partners, and enabling more targeted, high-impact campaigns.
Noorul Hijaz Tharola will support IN2’s next phase of growth across the MENA region and India, helping integrate strategic communications with AI-driven delivery models. With over 15 years of experience spanning communications and business management, he has advised corporate, technology, and government clients across the Middle East, Africa, and India.
Meanwhile, Joanna Rohozinska’s appointment marks IN2’s expansion into Central and Eastern Europe. With more than 25 years of experience in international development and governance, including roles at leading global institutions, she will lead regional operations from Warsaw, strengthen programme execution, and drive new business development in the region.
These appointments build on a series of recent senior hires, including Josh Kennedy-White as Chief Adviser of Emerging Technologies and Brian Lewis as Director of Global Communications, further reinforcing IN2’s capabilities in emerging technology, AI-led communications, and global advisory.
Paul Tilley MBE, Managing Director and Founder of IN2, said, “IN2 is continuing to grow internationally in response to increasing complexity of communications challenges caused by geopolitical challenges, and due to a rise in demand for our AI led communications solutions that can increase efficiency and reduce costs so significantly for clients.
“Noorul and Joanna bring deep expertise in strategic communications, emerging technologies and regional delivery, which will be critical as we expand our work across key markets. Their appointments strengthen our ability to support partners operating in fast-moving and high-stakes environments.”
As geopolitical dynamics continue to reshape global communications, IN2 remains focused on building region-specific expertise and technology-driven capabilities to deliver faster, more targeted, and high-impact strategic communications solutions.
