BARC India and Nielsen have released the 11th edition of TV and Smartphone consumption which explains the impact of COVID-19 on TV and Digital Media Behaviour across India.
Independence Day Event 2020 garnered 4.6 BN viewing minutes, which also was recorded as the highest viewership made by the PM on Independence Day.
With 195 channels broadcasted the event with a total of 133 million people glued onto the TV sets to watch the same. This was also the longest event of across all the other previous addresses during COVID & the Leh address. This address garnered a total of 4641 viewing minutes.