To leverage the brand identity and popularity of its Indian Premier League (IPL) cricket franchise Chennai Super Kings (CSK), India Cements on Wednesday launched two brands namely Conkrete Super King (CSK) and Halo Super King (HSK).
The brand has also roped in Chennai Super Kings and India Cements, VP- Marketing – MS Dhoni to endorse the brands.
Talking to reporters at the launch event, India Cements Vice-Chairman and MD Srinivasan said “CSk is a novel product, packed with the ‘Power of 7’, is a one-stop solution to all concrete needs from foundation to roof. The Power of 7 comprises high durable strength, quick setting time, easy workability, corrosion resistance, everlasting smooth finish, no seepage, and all-weather proof nature, thus making this unique product ‘the best in class’ offering from India Cements. All our products are premium and have stood the tests of time because of their reliability, durability and consistent quality. Consumers recognise our brands for their robust and sturdy nature.”
Dhoni said, “Conkrete Super King embodies the strength and commitment of being the best and playing best innings in the long run of a lifetime. From foundations to roofs, CSK means strong buildings and homes. It is packed with the power of seven to stand the test of time.”