Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Digital Frontier

India leads in AI readiness, finds joy and optimism in the future of work: Jabra study

by MN4U Bureau
July 4, 2025
in Digital Frontier
Reading Time: 2 mins read
A A
India leads in AI readiness, finds joy and optimism in the future of work: Jabra study
Share Share ShareShare

MUMBAI: In a country known for leapfrogging technological shifts, Indian professionals are now riding a new wave – one where artificial intelligence doesn’t just boost efficiency but also improves workplace happiness. A new global study by Jabra, in collaboration with the Happiness Research Institute, reveals that India leads the way in adopting AI not only as a tool, but as a catalyst for wellbeing at work.

The report, titled ‘Work and Wellbeing in the Age of AI’, explores the emotional impact of generative AI on job satisfaction, purpose, and optimism. It highlights a new paradigm where those engaging with AI daily are significantly more fulfilled, and India is ahead of the curve.

“AI is often discussed in terms of productivity, but in India, we are seeing it become a powerful driver of emotional engagement. The future of work is not just about faster outcomes, it is about more meaningful ones,” said Peter Jayaseelan, VP South Asia s APAC Channels, Jabra

India leads a human-first AI shift: Indian professionals are emerging as global frontrunners in AI adoption, not just in usage frequency, but in overall emotional alignment. Over 36% of Indian workers use AI daily in both their personal and professional lives – the highest across all surveyed countries. But what sets India apart is how this usage correlates with joy at work.

The report finds that more than 81% of Indian workers believe AI will make their work more enjoyable, with this number rising to nearly G2% among frequent AI users. These are the highest satisfaction levels recorded globally, suggesting Indian professionals view AI as a way to shift focus from mundane tasks to meaningful work.

A closer look at the demographics reveals that AI adoption in India is being driven by those who need it most – time-starved professionals. Among frequent AI users in India, 78% are parents, suggesting that individuals balancing both work and caregiving responsibilities are turning to AI to streamline tasks and create room for more meaningful engagement.

In addition to efficiency, Indian professionals associate AI use with continuous growth. Among frequent users, nearly 85% say they often learn something new at work, compared to just 77% of infrequent users. This suggests that AI helps transform jobs from routine execution to dynamic, knowledge-enhancing roles.

Organisational readiness is driving optimism: The study shows that Indian organizations are taking more proactive steps than their global counterparts to support AI transition, which in turn is having a tangible impact on employee wellbeing.

68.6% of Indian workers say their company has already taken some action to integrate AI, either through training, tools, or strategy. Among Indian employees working at companies rated 10/10 in AI readiness, job satisfaction averages 8.5 out of 10, with similarly high scores for happiness and purpose.

The study also finds that Indian professionals aren’t just calling for faster integration – they are asking for thoughtful, ethical adoption. When asked what support would help most during the AI transition, 63% of respondents cited the need for technical AI training, closely followed by 58% requesting AI literacy programs, and 54% calling for ethical AI guidelines. Nearly half of Indian respondents also asked for more transparency around AI’s impact and its link to mental wellbeing.

These findings align with a larger trend across the global report: when employees feel included and informed in their organisation’s AI journey, they report significantly higher levels of optimism, trust, and engagement.

Tags: JabraPeter Jayaseelan

RECENT POSTS

Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots
Digital Frontier

Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots

April 1, 2026
0

Mumbai: Balaji Digital, the digital content arm of Balaji Telefilms, continues to strengthen its position as a leading force in...

Read moreDetails
Qoruz integrates YouTube creator partnerships API to enable data-driven creator marketing
Digital Frontier

Qoruz integrates YouTube creator partnerships API to enable data-driven creator marketing

March 30, 2026
0

Mumbai: Qoruz has partnered with YouTube by integrating its newly launched Creator Partnerships API, marking a shift toward more data-backed...

Read moreDetails
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Digital Frontier

UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP

March 27, 2026
0

Mumbai: UP Tak, the digital-first news platform of the India Today Group, is hosting the ‘Viksit UP Baithak’ today in...

Read moreDetails
AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom
Digital Frontier

AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom

March 25, 2026
0

Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping digital consumption in India, according to new insights from...

Read moreDetails
Innovatiview India appoints Satyajit Datta as SVP – Business Development
Digital Frontier

Innovatiview India appoints Satyajit Datta as SVP – Business Development

March 25, 2026
0

New Delhi: Innovatiview India Limited, a company with expertise in providing secure technology-driven examination integrated security & surveillance solutions, has...

Read moreDetails
Moneycontrol consolidates No 1 position in business news readership, beats The Economic Times
Digital Frontier

Moneycontrol consolidates No 1 position in business news readership, beats The Economic Times

March 25, 2026
0

Mumbai: Moneycontrol has extended its leadership of business news, recording the highest number of unique visitors in this category in...

Read moreDetails

LATEST NEWS

Venkatesh Tiwari appointed as COO at Indus Towers

Venkatesh Tiwari appointed as COO at Indus Towers

April 2, 2026
Parineeti Chopra named Brand Ambassador for OZi

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Accor appoints Amit Malik as Vice President – People & Culture, South Asia
People

Accor appoints Amit Malik as Vice President – People & Culture, South Asia

April 2, 2026
0

Mumbai: Accor has announced the appointment of Amit Malik as Vice President –People & Culture, South Asia. In this role,...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Auto TV ad volumes drop 22% since 2021, rebound with 26% surge in Q3: TAM AdEX
Advertising

Auto TV ad volumes drop 22% since 2021, rebound with 26% surge in Q3: TAM AdEX

April 1, 2026
0

Mumbai: TAM AdEx has released its 2025 Cross Media Advertising Recap – Auto Sector, highlighting key advertising trends, media mix...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Accor appoints Amit Malik as Vice President – People & Culture, South Asia

Accor appoints Amit Malik as Vice President – People & Culture, South Asia

April 2, 2026
Venkatesh Tiwari appointed as COO at Indus Towers

Venkatesh Tiwari appointed as COO at Indus Towers

April 2, 2026
Parineeti Chopra named Brand Ambassador for OZi

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.