India marks its 75th Republic Day celebrations, and brands have joined the bandwagon to celebrate the spirit of democracy and diversity. Apart from releasing campaigns that evoke patriotism, brands have also rolled out discount and cash back offers.
Here’s a look at a few Republic Day campaigns:
Apollo Tyres
In a poignant tribute this Republic Day, Apollo Tyres, in collaboration with Resonance Digital, released a digital video highlighting its steadfast support to Armed Forces. The CG-powered film showcases Apollo Tyres’ role as a proud and reliable companion to the defence forces across various terrains.
From snowy landscapes to dense forests and desert expanses, the video beautifully encapsulates the brand’s commitment to supporting the defence forces. Set against the patriotic backdrop of “Vande Mataram,” the film serves as a testament to the enduring bond between Apollo Tyres and the armed forces.
Zupee
Zupee -the online skill-based gaming platforms, has released an inspiring film titled “India Paasa Palat Raha Hai” to celebrate India’s remarkable journey of progress over the years, instilling a sense of pride and optimism.
The impactful animated video, takes us on a captivating journey showcasing India’s triumphs across diverse sectors and shaping global trends, right from the iconic Chandrayaan Moon landing, the success of ‘Make in India’ initiatives, India’s economic rise, to our athletes proudly claiming medals at the international stage.
Steadfast
Steadfast Nutrition has launched a pan-India campaign, #ThaknaNahiRuknaNahi, ahead of Republic Day. As per the company, the campaign aims to motivate Indians to tackle the problem of fatigue prevalent in urban India through energy-giving foods and supplements.
Additionally, the campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges.
Godrej Industries
As India readies to commemorate its 75th Republic Day on January 26th, Godrej Group takes pride in launching a digital campaign celebrating the journey of a nation transformed. Aligned with the official theme, “#HeereJaisaMazboot” (Developed India), the campaign shines a light on the ordinary citizens who have shaped India’s extraordinary diamond jubilee.
Big FM
BIG FM, one of the country’s leading radio networks, has introduced ‘BIG Indiagram 3.0’ – an innovative initiative showcasing the creation of virtual Jhankis of India’. This Republic Day, the campaign’s core thought is to use Artificial Intelligence (AI) to connect with the audience and promote the idea of cultural unity. Through this initiative, BIG FM invites people nationwide to express their creativity and love for the country using modern technology, highlighting its fast-paced advancements.
https://indiagram.bigfmindia.com/
PNB Housing Finance
PNB Housing Finance celebrated the momentous occasion of India’s 75thRepublic Day with the launch of its latest video using CGI. The video encapsulates the Company’s role in shaping the growth journey of the nation in a unique and memorable way and inspires unity, progress and prosperity among the citizens.
Feedback: [email protected]
