Mumbai: During the Independence Day period, numerous brands in India aim to drive a strong patriotic message to the audience.
Taking this forward, Indiabulls Home Loans built up on their brand campaign thought of “Sheher Mein ApnaGhar Ho tohSheharBhiApnaLatha Hai” with a beautiful music video, based on an overarching thought “A Home Called India” recreated by industry stalwart, TanishkBagchi.
The campaign aims to highlight the importance of how this thought resonates with each one of us and how it unites us as one big family staying in a home called India, how your city feels like your own when you own a home in that city.
The melody, originally composed by Javed Akhtar, Shankar Mahadevan and Arijit Singh, was recreated for the occasion by TanishkBagchi. His eight prodigies who signified the voice of different regions of the country, gave the flavor of diversity to this track.
Conceptualized and executed by Social Kinnect, Indiabulls Home Loans Digital Agency, the film opens with singers coming in from different parts of the country while illustrations of their specific region being formed in art colours.
The entire video gives a feel of the rich diversity in terms of language and culture that our country possesses and how the thought of owning your own remains constant around the country.
Watch the video here to find out – https://goo.gl/gs5VSR
The film is currently being promoted across Indiabulls Home Loans’ digital and social media assets.
Film & Campaign Title: #AHomeCalledIndia
Production House: Kinnect Productions
Digital Agency: Social Kinnect