Mumbai: Indian cinema advertising industry is one of the fastest growing mediums in the country today with a market size of approx. Rs. 1000 crore. It is currently growing at a rate of around 20 % annually which is the highest in the sector. The Industry is expected to touch a market size of 1400+ crores by 2021.
There were multiple factors that have played the role of a catalyst in the Indian cinema Industry. Factors such as technological advancement and the satellite transmission in the cinema industry have enabled the sector to accelerate speed, quality and the last mile connectivity. This has played a critical role in the Cinema Industry to deliver high quality services and products, compared other platforms such as TV, Radio and other digital platforms.
Siddharth Bhardwaj, Chief Marketing Officer & Head of Enterprise Sales, UFO Moviez India Limited Said, “ Cinema has always been the best environment to be connected with the right target audience as 80% of the cinema audience today are in between the age group of 15-35 years. Moreover, the recent statistics shows that, 70% of audience are smart phone users who are today the change makers and target audience for movies and they are the future growth drivers of brands in India. “
He further added that “the next leg for the Industry’s growth will come from India’s Urban Heartlands. As the choice of in-cinema advertising is growing across segments with high impact customer connect compared to Television and online medium. Today UFO is India’s largest in-cinema advertising platform, with the power to impact almost 2.4 billion viewers annually through 3700+ screens across 1290 cities & towns in the country.”