Mumbail: As the festive season draws near, Indian consumers are preparing for an extensive shopping spree, according to the latest insights from the third edition of Disney+ Hotstar’s Festive Shopping Sentiment Survey. The survey indicates a robust consumer confidence, projecting that shoppers will increase their spending by an impressive 47% compared to the previous year.
Millennials are anticipated to drive this surge in expenditure, with a particularly notable rise among women, who are expected to raise their budgets by 70% over last year. This significant increase in spending is expected to span various categories, including clothing, mobile phones, food, and beauty products.
Key Findings:
- Increased spending capacity: Improved spending capacity will drive higher expenditures this festive season
- Millennial vs. Gen Z spending: Millennials are expected to spend more compared to Gen Z
- Women shoppers: Women shoppers will increase their budget by 70% compared to last year and shop across more than two categories
- Top categories: Festive shopping baskets will comprise clothing, mobiles, food, and beauty products
- Upgrading technology: Consumers are looking to upgrade to 5G-enabled mobile phones and smart TVs this festive season
- Preference for online shopping: 59% of consumers prefer to shop online
- Influence of online video ads: Online video ads will be the top information source, with 58% of consumers discovering brands and services through these platforms
- Digital payment preferences: 67% preference for digital payment options, with UPI leading the way
Dhruv Dhawan, Head of Ads at Disney+ Hotstar, commented, “We are excited about the upcoming festive season, given the positive consumer sentiment reflected in the survey. Disney+ Hotstar’s wide array of shows and movies across languages offers the perfect platform for brands to connect with consumers as they plan their festive shopping. Our platform is uniquely positioned to spotlight brands and their offerings through our innovative ad formats and comprehensive targeting options.”
For the upcoming festive season, Disney+ Hotstar offers a diverse lineup of shows in English, Hindi, Tamil, Telugu, and Malayalam, along with major sports events like the Premier League, ICC Women’s T20 World Cup 2024, and Pro Kabaddi League. Advertisers can engage with consumers through festive packages for popular shows, innovative ad formats, and over 1,000 targeting options, making Disney+ Hotstar the go-to platform for festive advertising.
For detailed survey findings click here – https://discover.hotstar.com/festive-report-2024/
