Greymatter made history when it’s format, The Remix – India Season 1 for Amazon Prime Video was crowned the best music show in Asia at the star studded 23rd Asian Television Awards held in Kuching, Malaysia on 12th and 13th Jan 2019. The Remix also won the award for‘Best Digital non-fiction show’.According to the organisers, The Awards, in its 23rd edition, also known as the “Emmies of Asia”, attracted over 1300 entries that were judged by 60 professionals from around the region and it’s live broadcast reached nearly 2 billion viewers around the world.
The very same weekend, at the 4th Asian Rainbow Television Awards in Sanya, China, Greymatter’sshow, Umeed India – a peepinto the aspirations of young athletes through the eyes of cricket star VirenderSehwag aired on Epic Channel – won in the catogory of “Outstanding Infotainment Show”.
Chandradev Bhagat, Founder and CEO of Greymatter said, “It’s a matter of pride for all of us at Greymatter, and for me as an Indian that our original formats and concepts are being recognised globally“. Greymatter has treaded on previously unchartered territory and is making a name for itself in a space that has previously been dominated by international players likeEndemol-Shine, Fremantle etc. The Remix has had multiple seasons in different countries and has already leapfrogged as a major force in the popular Singing Talent genre along with the likes of Idol and Voice.
StreetStars, another unique concept by Greymatter where TV meets Digital with a strong social connect –had a hugely successful launch in Russia. It travelled to 6 top cities in Russia with a grand finale in Moscow. In 2019, Street stars is slated to launch in multiple territories, including India.
Chandradev added, “In a fast changing content world, we are excited about talking the new language with an increasingly global audience. It’s no longer only about a TV show. It’s an experience and we have to connect with the passion of the genre. Content has to fuel coversations in the community.”