India’s leading multiplex chain, INOX Leisure Ltd (INOX), today announced the launch of India’s first cinema payment wallet – InstaPay. Designed to make the consumer experience quick, safe, contactless and rewarding, this first-of-its-kind digital cinema wallet can be used on INOX Website, App and at Box-office & concession counters to make payments for movie tickets and F&B purchases across all INOX multiplexes in India. For using the InstaPay wallet, customers can add or load money through net banking, Debit/Credit cards or UPI. The wallet was launched by superstar John Abraham at an event held at INOX Megaplex at Inorbit Mall at Malad, Mumbai.
Guest can use their InstaPay wallet as an electronic prepaid INOX account, which comes with a lot of advantages and exciting rewards. InstaPay users will also get a chance to win exciting movie merchandise, get invited to special celebrity screenings and also avail privileged offers specially curated for the wallet users. As a one-time launch offer, customers adding Rs 1000 to Rs 1499 will receive a value voucher worth Rs 50, those adding Rs 1500 to Rs 1999 will receive a voucher worth Rs 100 and customers adding Rs 2000 and above will receive a voucher worth Rs 150. The wallet has a cash loading limit of Rs 5000.
Commenting on the launch, Alok Tandon, Chief Executive Officer – INOX Leisure Limited, said, “In a yet another industry-first, we are excited to launch India’s first cinema wallet – InstaPay for a fast, safe and rewarding payment experience for our customers. We have always endeavored to curate the best experience for our guests at every step of their cinema viewing journey. As a torchbearer of technology and digital interventions in the cinema exhibition sector, we are proud to offer yet another customer-centric feature in the form of InstaPay. We aim to strengthen our bond with an enhanced affinity which would come with the use of a convenient feature like a wallet. It would also help us to understand the user behavior in a better manner, and allow us to roll out curated offers and experiences on the basis of their consumption patterns.”