The agency took home a total of 5 Gold awards including the Digital Agency of the Year metal. In addition it also won 2 Silver and 4 Bronze awards. IA – A Reprise Network Company, picked up the awards for some of the marquee Indian and global clients including Castrol India, Coca Cola, Mahindra & Mahindra, Johnson & Johnson and Samsonite.
Hosted in New Delhi, it was the 9th edition of the Internet and Mobile Association of India’s (IAMAI) India Digital Awards that recognizes and rewards organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium.
“Holding the award for the 6th consecutive year really feels surreal. IAMAI and India Digital Awards is by far the biggest digital awards in the country. We would like to thank all our clients for their immense support, partnership and their vision to enable us to do what we do best. We were up against some of the best in the digital, media and marketing industry and to win the top honour for 6 years in a row is extremely encouraging and motivating for the entire team”, said Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company.
He further added, “We are part of an extremely dynamic industry and acknowledging the way the industry is moving, we constantly changing. We have invested a lot of resources in developing and implementing the cutting edge industry first frameworks and templates for media, post campaign analysis, social & content, which has helped us put a lot of science in our planning. Therefore the 6th IAMAI Digital Agency of Year is a testimony of our strength and is a validation that we are force to reckon with.”
|Digital Agency of the Year||N/A||N/A||Gold|
|Best Digital Integrated Campaign||How Castrol Activ brought communities together to #ProtectWhatYouLove||Castrol India||Gold|
|Best Execution of Performance Campaign||Girnar API Integration with FB CRM||Honda Cars India||Gold|
|Best Omni-channel Campaign Management & Marketing Automation||Share-A-Coke Campaign: Leveraging Partnerships||Coca-Cola India||Gold|
|Best Use of Real-Time Streaming||Share-A-Coke Campaign: Leveraging Partnerships||Coca-Cola India||Gold|
|Most Consistent Excellence in Digital Publishing||#SowTheFuture: Empowering the second-generation farmer and building brand relevance with tailor-made content||Mahindra Tractor||Silver|
|Best Search Marketing Campaign||How Johnson and Johnson’s helped new parents find quick solutions for baby care||Johnson & Johnson||Silver|
|Best Viral Marketing Campaign||Making American Tourister’s Swagpack a social, style sensation.||Samsonite||Bronze|
|Best Use of Mobile for Content Marketing||American Tourister’s Curio uses habits that are Hard To Let Go to create a unique positioning||Samsonite||Bronze|
|Best Execution of Performance Campaign||Mahindra Commercial Vehicles||Mahindra & Mahindra||Bronze|
|Best use of Twitter||American Tourister’s Swagpack introduces Social Media to real icons of swag||Samsonite||Bronze|