Mumbai: iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Dinesh Swamy as National Creative Director. He will be reporting to Rubeena Singh, CEO, iProspect India and will be based out of Mumbai office.
Dinesh, a Digital player, comes with over 17 years of experience and brings with him a strong digital orientation with experience across agencies such as BBDO Proximity, Tribal DDB, Digital Law & Kenneth, SapientRazorfish & Liqvd Asia.
He follows customer-centric approach with game-changing technology at its core. His ever-growing portfolio includes clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum and Jeep amongst others.
Some of the successful campaigns that bloomed under Dinesh’s leadership are MTV Roadies, Idea Cellular – Use Mobile and Save Paper, Reliance Mobile – Go for it, Hero Motocorp – Hum Mein Hai Hero and building Social media community for Visa in India. He also managed campaigns such as UltraTech – Colours of grey, building Bengal Warriors Community and the launch of Jeep Compass digital assets to name some. He was also on the jury panel of Adfest Asia Awards, Goafest, Media Apac, New York Festivals and Tambuli.
Talking about his appointment, Dinesh said, “I am excited to be part of this ever-evolving network, which changes with the dynamic consumer behaviour. I Strongly believe creative act is a responsibility, where the end user gets to experience the ideas. I love the medium because it is tangible; it makes you accountable and above all, it can be measured. I am looking forward to create something innovative at iProspect along with the team.”
Rubeena Singh, CEO, iProspect India said, “There’s no denying that the degree of creative quality always has an impact on marketing effectiveness. In the future, successful brands will be those who combine creativity with emotion, data and technology to make meaningful connections with the audience. The appointment of Dinesh Swamy as National Creative Director will strengthen iProspect’s capabilities in the area of ‘data driven creative’. His experience of technology and smart creative solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients.”