Chennai : The Hindu’s Total Readership grew by 8.8% over Q1 ’19, registering the highest growth rate among the top 3national English dailies, as per the Indian Readership Survey’s recent report released by Media Research Users Council (MRUC) in the second quarter of the calendar year 2019. The Hindu added 5,47,000 readers over Q1 to register a Total Readership of 67,73,000 in Q2 nationally.
The Hindu’s Average Issue Readership grew by 4.1% over Q1 ’19, registering the highest growth rate among the top 3 national English dailies. The Hindu’s all India performance is attributed to its sustained leadership in Tamil Nadu and gains in markets like Bengaluru, rest of Karnataka, Telangana and Hyderabad.
The Hindu registered the highest Total Readership in South India and continues to be South India’s largest read English daily. Retains No. 1 position in Tamil Nadu and Chennai.
With an Average Issue Readership (AIR) of 5 lakhs in Tamil Nadu as compared to 3.57 lakh readers of The Times of India and 1.09 lakh readers of The New Indian Express,The Hindu’s readership is larger than the readership of Times of India and The New Indian Express combined.
“It is the support from the many fraternities that keep us wanting to raise the benchmark even further. The results not only encourage us but also reaffirms the trust and confidence placed by the readers on the brand. The Hindu thanks its readers and advertisers. We look forward to delivering both our readers and advertisers with unparalleled quality and coverage”, says L V Navaneeth, Chief Executive Officer, The Hindu Group.