• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Is Guerrilla Marketing the new tool to garner eyeballs? : Burger King Twitter challenge for Valentine’s Day

by Kalpana Ravi
February 13, 2020
in Brand Stories, Featured
2 min read
Is Gureilla Marketing the new tool to garner eyeballs? : BurgerKing Twitter challenge for Valentine’s Day
Share Share ShareShare

This evening Burger King India released a film on Twitter, talking about love portrayed in a very beautiful way, nothing mushy or garish, plain simple asking its patrons to share with a lonely person.

A very bold move by #BurgerKingIndia to showcase the man sitting outside #McDonald’s outlets.

We sent a few questions to the Brand on the campaign

Burger King Spokesperson said “Burger King’s brand essence is all about self-expression and just being who you are. Valentines’ day is often depicted as a clichéd glossy celebration of love amongst couples and people in love. Our idea, this Valentine’s Day is to provide a platform of self-expression…for not just the couples but for the singles as well. For once, why not celebrate the loners this Valentine’s…and that was the genesis of the campaign”.

We've found the loneliest man in the world. And he's been right in front of us the whole time. Go ahead give him company, take a picture or two, tag @burgerkingindia and we'll give you a free Whopper this Valentine's Day. #LonelyNoMore
.
.
.#valentineday #bemine #ContestAlert pic.twitter.com/eQGlXcESGo

— BurgerKingIndia (@burgerkingindia) February 12, 2020

MediaNews4u spoke to a few Consultants on their views about this campaign.

Lloyd Mathias
Lloyd Mathias

Llyod Mathias: Excellent campaign by Burger King taking on McDonalds using Valentines Day. A very smart example of guerrilla marketing trolling your competitor to drive consideration and encourage trials. Also launching the campaign just two days before Valentine’s Day using social media makes for a great move. This campaign will certainly trend heavily on Valentine’s Day with all the photo uploads with the Ronald McDonald- the mascot. Off course will folks queuing up at McDonalds outlet to get a selfie with the McD mascot McDonalds could counter with some smart offer!

Karthik Sreenivasan
Karthik Sreenivasan

Karthik Sreenivasan had a different take on the whole campaign, he says, ‘I’m not a fan of Burger King’s persistent trolling of McD at all. It reminds me of Modi always invoking Nehru and Congress almost as if he doesn’t see himself as someone worth talking about on his own merit and always needs a prop to compare himself with. Similarly, Burger King has been trolling McD across the years many, many times, almost as if they exist only in comparison to MCD, not on their own’. He also gave a few examples of how BurgerKing has trolled McDonald’s.

Loneliest man getting some company #LonelyNoMore @burgerkingindia #valentineday #bemine pic.twitter.com/tobppmtYNX

— Preetham K (@preetham01) February 13, 2020

https://twitter.com/kapil_vinayak_/status/1227556917829988352?s=08

Tags: BurgerKing Valentines Day CampaignGuerrilla Marketing

Related Posts

PhonePe processes over 970 million UPI transactions in February
Digital Tech

PhonePe processes over 970 million UPI transactions in February

by Editorial
March 2, 2021
0

New Delhi: PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market leader...

Read more
Baazi Games ropes in Divyenndu as their new Social Media Baazigar
Featured

Baazi Games ropes in Divyenndu as their new Social Media Baazigar

by Editorial
March 2, 2021
0

New Delhi: Baazi Games, a platform for fantasy cricket and online-based gaming inclusive of Poker and Rummy has onboarded rising star...

Read more
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021
Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

March 1, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.