Mumbai: Isobar, the digital agency from Dentsu Aegis Network, a global media, and marketing communications conglomerate, has elevated Shekhar Mhaskar to Chief Growth Officer. He will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani.
On the appointment, Shamsuddin Jasani, Group MD, Isobar South Asia states, “I am delighted with Shekhar’s elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions. In addition to his responsibilities, he will also work with me, bringing alive our vision of being the Digital Transformation experts while keeping our amazing agency credentials growing.”
Commenting on the elevation, Shekhar states, “In today’s age, when businesses are getting transformed and disrupted globally at the speed of light, Isobar has an industry-leading proposition to deliver experience-led business transformation for our clients in a truly agile way. I am excited to shoulder the new responsibility to drive complex & strategic digital transformation programs that ensure our clients thrive, and commercially succeed in the present-day experience economy.”
Shekhar has been promoted to Chief Growth Officer from Executive Vice President, a position he has held since 2018. As Chief Growth Officer, Shekhar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth. Shekhar has been pivotal to Isobar India’s continued success in both leading and growing the agencies key client relationships and building the west business along with overseeing the technology and creative services at a national level for Isobar India.