ITC Engage, a fragrance brand, expands its premium offerings by introducing its first gender-neutral fragrance, One Soul. With the launch of this unique fragrance, the brand aims to break down gender barriers and promote inclusivity in grooming.
One Soul is inspired by the open skies and wide spaces, and its composition of sparkling citrus, crisp aromatic spicy notes, and smooth amber & woods, is a representation of the non-binary and gender fluid society. This fragrance is meant to match the free-spirited nature of individuals, with a balance of masculine and feminine elements.
The brand also expands its original premium Eau de Parfum fragrance range with the addition of four new fragrances, which are designed for specific occasions. The range offers bright and energizing fragrances for day wear and romantic night fragrances for a long-lasting and refreshing appeal, blending light scents with woody, vanilla and rose notes. One Soul is a distinct part of this new Engage Eau de Parfum range.
Commenting on the launch, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Since its inception, ITC Engage has continuously pushed boundaries to redefine the fragrance and grooming category. This new range of Engage Eau de Parfum introduces nuances in grooming with specially designed fragrances for occasion-based wear for day and night. With One Soul, ITC Engage takes a step forward to make grooming more inclusive and transcends traditional gender norms to introduce its first gender free fragrance. With the launch of this range, it is our endeavour to bring fragrances of international quality and standards to consumers at Indian prices.”