ITC Master Chef Frozen Snacks has entered into a strategic partnership with Havmor Ice cream owned by the Lotte Group, a South Korean conglomerate.
The partnership is a part of ITC’s new routes-to-market distribution strategy and will enable ITC Master Chef to leverage 100 Havmor Ice cream carts.
This partnership allows ITC Master Chef to use Havmor Ice cream’s pushcart distribution network during peak season for frozen snacks (Nov to Mar) which is generally the non-peak season for ice cream in markets where winter is dominant.
It gives ITC Master Chef an opportunity to enhance the availability and accessibility of its range of frozen food offerings during the winter months when the Frozen Foods industry registers a 30% increase in sales vis the summer months.
For Havmor Ice cream, the partnership creates incremental earning opportunities for its channel partners and vendors and helps the company leverage its operating costs during the ice cream low season.
“Healthy and convenience-based snacking as a trend is growing across the country as consumers become more health-conscious, whilst having lesser time on their hands due to a busy lifestyle,” said Ashu Phakey, VP and Business Head ITC Limited (Frozen Foods).