Piyush Pandey and Shoojit Sircar were present as Guest of Honour
Mumbai: ITW Playworx, an Entertainment, Media & Communication arm of ITW Consulting Pvt. Ltd. conceptualized and managed the launch of JSW Portable Slag Cement and Celebration of Salboni Plant launch on 19th July 2017 in JW Marriott, Kolkata. Mr. Parth Jindal (MD, JSW Cement) and his mother Mrs. Sangeeta Jindal (Chairman, JSW Foundation) inaugurated and addressed the audience. Piyush Pandey and Shoojit Sircar were present as Guest of Honour.
The launch witnessed presence of the company Chairman, Senior Management personnel and approximately 700 dealers from across West Bengal. The event started with a local traditional welcome dance act by Challengers Dance Group followed by an interesting sand art by Sarvam Patel to showcase the entire corporate journey and depicting the brand’s connection with West Bengal. Anupam Roy, an Indian lyricist, music composer and singer from Kolkata unveiled the brand’s new TVC campaign. He also sung the TVC song along with three other Bengali songs.
Commenting on the launch, Mr. Rakul Akkara, Vice President Brand & Strategy, JSW Cement said, “Considering this was our foray in West Bengal, we wanted an agency who would plan and execute the launch flawlessly and successfully. JSW Cement’s entry will play a vital role in changing the profile of Bengal to the rest of India in a very positive way.”
Commenting on the association, Mr. Sidharth Ghosh, CEO, ITW Playworx said, “We are glad to have been an integral part in planning, strategizing and executing the foray of JSW Cement in West Bengal. We are looking forward to help the brand increase their network and reach out to new customers.”