Ahmedabad: JadeBlue, a menswear and lifestyle brand, today announced the appointment of Jasprit Bumrah as its brand ambassador, unveiling the exclusive tribute collection “JB x JB.” This collaboration celebrates a unique connection: both JadeBlue and Bumrah hail from Ahmedabad, share the initials “JB,” and have grown into national and global icons.
“For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on,” said Jitendra Chauhan, Chairman & Managing Director, JadeBlue.
“JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere,” added Bipin Chauhan, Managing Director.
The “JB x JB” collection draws inspiration from Bumrah’s effortless style and JadeBlue’s timeless tailoring. Designed to capture discipline and individuality, it spans Formal, Ethnicwear, and Bespoke ranges, blending versatility, craftsmanship, and modern elegance.
Speaking on the association, Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me… same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”
Founded in 1995 by brothers Jitendra and Bipin Chauhan, JadeBlue began as a single-store menswear brand and has since grown into one of India’s most respected men’s lifestyle and fashion labels. Today, under the stewardship of the founders and their sons, Shambhav and Siddhesh Chauhan, the brand continues to expand its retail footprint while ensuring strong e-commerce and marketplace accessibility.
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