Mumbai: Jagran New Media, the digital arm of Jagran Prakashan Limited, has announced the launch of JagranReviews.com, a new platform designed to expand its affiliate marketing offering and create a one-stop destination for product discovery, reviews, and online shopping decisions.
JagranReviews.com has been built as a content-first, shoppable platform aimed at bridging the growing gap between authentic product information and confident purchase decisions. At a time when consumers are overwhelmed by ratings, recommendations, and sponsored listings, the platform seeks to differentiate itself through expert-led, research-backed reviews that prioritise clarity, trust, and usability.
The platform covers a wide range of categories including electronics, gadgets, appliances, fashion, beauty, home, and lifestyle. Users can explore detailed reviews and curated buying guides across products such as smart TVs, laptops, headphones, washing machines, refrigerators, air conditioners, and smartwatches. Each piece of content is created by category specialists with deep domain knowledge in e-commerce products, ensuring insights that go beyond technical specifications to focus on real-world performance and value.
A defining feature of JagranReviews.com is its ad-free user experience, positioning it as a content-to-commerce platform where uninterrupted reading and unbiased editorial recommendations take precedence. The website also includes product comparison tools that allow users to assess options side by side, dedicated product pages that enable seamless shopping journeys, and a comprehensive deals section curating ongoing offers from leading e-commerce platforms.
By combining editorial research, review analysis, and expert judgement, the platform aims to build long-term user trust while integrating commerce in a transparent and user-friendly manner.
Commenting on the launch, Gaurav Arora, Chief Operating Officer, Jagran New Media, said, “Jagranreviews.com is a natural extension of our user-first digital philosophy. As commerce increasingly gets influenced by content, the need for credible, clutter-free, and expert-driven information has never been higher. Jagranreviews.com has been built to address this very gap, where every product recommendation is rooted in research, editorial integrity, and genuine value for the user. Our aim is not just to help users buy, but to help them buy right, with complete trust.”
“This initiative expands our affiliate marketing program as an additional revenue stream, with clear value for both aggregators and users.”
In addition to in-depth editorial content, JagranReviews.com allows users to explore a diverse selection of products across laptops, smart TVs, appliances, wearables, speakers, and more, making product discovery both informative and intuitive. Every ranking, recommendation, and data point on the platform is derived from original editorial evaluation, reinforcing its focus on authenticity over automated aggregation.
