Mumbai: Bollywood stars Arjun Kapoor and Parineeti Chopra have been announced as new brand ambassadors for JBL India. The duos are known for their on-screen-chemistry through various movies and ad films, which made JBL to decide in favour of the co-star buddies.
Passionate about music, both actors are upbeat about their new appointment. Arjun, who has been using JBL products, said “JBL is a renowned international brand with presence across the globe known for its awesome products and mind blowing sound quality. Being a music enthusiast, I have always been a huge fan and brand loyalist of JBL products! I am super thrilled to become the new brand ambassador for JBL India which strengthens my association with the brand. It was great to work with my first co-star and buddy Parineeti while shooting this awesome TVC.”
Parineeti, who believes that music and sound are very important triggers for any actor as it encourages and inspires better performance, said, “Music and sound are very important triggers for any actor as it encourages and inspires better performance. It gives me immense pleasure to be part of JBL, a brand which always delivers quality sound every single time! JBL’s exciting and fashionable range of products is absolutely amazing and automatically manages to pump up my mood and make me want to PARTY! This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake!”
JBL is hopeing that their new project with the brand will excite and resonate with youngsters. The brand’s previous Indian ambassador was Academy Award winning music maestro AR Rahman.