New Delhi: JBL, the premium audio brand, has partnered with global ad-tech leader VDO.AI and Havas Media India to launch an interactive connected TV (CTV) campaign for its latest wireless earbuds, JBL Live Beam 3. Timed with the festive Diwali shopping season, the campaign leverages VDO.AI’s advanced technology to transform CTV into a direct path from discovery to purchase.
The campaign introduces an interactive QR Code wrapper, enabling viewers to seamlessly scan and shop the JBL Live Beam 3 directly from their TV screens. This innovation turns CTV into both a showcase and a shopping destination, creating a frictionless consumer journey. Running across major cities including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, and Cochin, the campaign aims to reach digitally savvy, high-intent households.
Akhil Sethi, Head of Digital Marketing, Harman India Consumer Audio, said, “At JBL, innovation has always been at the core of our brand. With the JBL Live Beam 3 earbuds, we’re turning sound into a truly immersive experience. At JBL, we’ve reimagined how festive product campaigns can come to life. Partnering with Havas Media India and VDO.AI, we’re leveraging immersive CTV formats that turn awareness into interaction and curiosity into action. As CTV emerges as the new living-room prime time, this campaign provides the perfect stage to showcase our latest innovation and strengthen our festive season connect with consumers.”
Amitt Sharma, CEO and Co-founder of VDO.AI, added, “At VDO.AI, we’ve been helping brands cut through the clutter on CTV by turning passive viewing into active engagement. With JBL, we see a powerful opportunity to carve a distinct niche for a brand that already stands for premium experiences. Our advertising technology transforms traditional video into interactive journeys, ensuring viewers don’t just watch JBL’s latest product but truly connect with it. Campaigns like this represent the future of advertising, where discovery becomes immersive and brand experiences are curated, not consumed.”
Rohan Chincholi, Chief Digital Officer, Havas Media India, said, “We are excited to partner with JBL and VDO.AI to create a campaign that elevates consumer engagement during the festive season. CTV is fast emerging as a prime platform for reaching high-intent, tech-savvy households, and this campaign demonstrates how creativity, advertising technology, and premium storytelling can work together to deliver impact.”
The campaign, now live across premium CTV environments, is designed to drive deeper festive engagement for JBL and set new benchmarks for interactive storytelling in India’s connected, digital-first landscape.
