New Delhi: In a move aimed at strengthening digital outreach and public engagement, the Information and Public Relations Department of the Government of Uttar Pradesh has launched its official YouTube channel, ‘Suchna Pravah’, as part of its broader communication strategy to make government information more accessible and transparent for citizens.
The channel was inaugurated at Lok Bhavan, Lucknow, by Director, Information, Vishal Singh, and Additional Director, Information, Arvind Kumar Mishra. The launch event was attended by Film Producer Abhay Kumar Srivastava, Film Production Manager Sandeep Pandey, along with officials and staff members of the department.
Positioned as the department’s official digital platform, ‘Suchna Pravah’ will disseminate authentic, fact-based, and timely information related to the Uttar Pradesh Government’s public welfare schemes, development initiatives, policy decisions, achievements, and governance programmes.
The platform will also showcase documentaries, special reports, inspirational films, government campaigns, and coverage of key events produced by the department, expanding the reach of state-led initiatives through video-first communication.
Speaking on the occasion, Vishal Singh, Director, Information, said, “Digital media has emerged as the most effective medium of mass communication in the present time. He stated that the ‘Suchna Pravah’ YouTube channel will serve as a strong bridge of communication between the government and the public. Through this platform, citizens will have access to reliable and authentic information on government schemes, policies and development works in a simple, accessible and engaging format.”
Highlighting the department’s focus on adopting modern communication tools, Arvind Kumar Mishra, Additional Director, Information, said, “The department is adopting modern technologies in line with changing times and establishing new dimensions in public communication. Through ‘Suchna Pravah’, the State’s development journey, public welfare programmes and the achievements of the government will be communicated to a wider audience, enabling citizens to receive accurate and timely information about government schemes.”
The launch reflects Uttar Pradesh’s increasing emphasis on leveraging digital platforms to build stronger citizen engagement and improve information accessibility. The department expects the channel to serve as an effective medium for sharing government achievements and matters of public interest while strengthening communication between the administration and the public.
