JFW (Just For Women) –the leading digital community for South Indian women, in association with Nippon Paint India, has launched a brand intergrated new show on their YouTube channel titled ‘At Home’. This series takes the viewerson a tour of a celebrity or popular personality’s home where the celebrity shows the viewers their favourite corners in their homes and recounts interesting memories and shares heart warming anecdotes from their personal and professional life. The series aims to show celebrities’ lighter side, a side that is usually away from the public eye. This brand intergrated series began with celebrated and National Award winning singer P Unnikrishnan.
Speaking about the series, Founder & Managing Director, Sujit Kumar of JFW says, “ With over a decade in the business of creating exclusive content in the lifestyle and entertainment space focusing on South Indian markets, we are now replicating our success by launching exclusive digital video content on Digital Platforms.The ‘At Home’ series is one such initiative in that direction. We are happy to be associating with Nippon Paint as this reinforces the confidence theadvertiser has towards our brand to deliver the required reach to their target audience.”
Commenting on the association,Mark Titus, Director Marketing, Nippon Paint India (Decorative Division) says, “Nippon Paint is very pleased to launch the ‘Nippon Paint at Home’ series with JFW. JFW and Nippon Paint India have had successful partnerships in the past. This new series will show the celebrities’ as how they are in the comfort of their homes and the stories behind their homes – inspiration, colour, creativity. Each episode will feature a different celebrity/artist and capture their home space – each telling a unique story. As a pioneer in the paint industry in Asia, Nippon paint celebrates the rich architecture, design concepts and colour inspiration which can be drawn from South India. I am sure this series will appeal to the digitally savvy viewers of JFW.”
JFW, with its exclusive and interesing lifestyle and entertianment content for South Indian women has a reach of over 15 million per month across various digital platforms.