Mumbai: As a part of their ongoing #ReplayKiyaKya 2021 campaign, JioSaavn released a limited period offer for Jio users across the country. Starting from 15th December 2021 up to 31st December 2021, Jio users across India can get one month’s subscription for INR 1.
The year-end campaign that started on 1st December gave users access to a personalized recap of their favorite music and their listening habits on the platform. The gathered data was also used for #ReplayAwards 2021.
With #ProLiyaKya, the brand also launched a series of in-app and digital media ads which featured artists like Dhvani Bhanushali and Jubin Nautiyal. In addition to these, audio ads were also featured on Radio City as an extension to JioSaavn’s partnership with the leading radio station.