Mumbai: Further building on a holistic experience for artists, JioSaavn introduces ArtistOne. First launched in 2018 as Artist Insights, ArtistOne has been upgraded for managers and artists to use as an intelligent business tool. This artist-first platform presents bigger new features that aim to enable creators to engage with their audience and build revenue.
JioSaavn – the world’s leading audio entertainment streaming service for South Asian music, content, and artists, launched JioSaavn for Creators in late 2020, a one-stop shop for creators to access information about new products and programs, panels and masterclasses, and relevant news.
ArtistOne showcases a creator’s performance across demographics which is an essential tool for targeting existing and potential audiences. The new integrated design will showcase all of an individual artist’s content – Shorties, Made By Playlists, and access LiveStream Updates, in addition to their streaming milestones. The improved interface will enable artists to understand their performance metrics basis their new and existing work and compare their performance on the platform.
ArtistOne is also integrated with JioSaavn for Creators and gives creators access to content, services, and blogs from JioSaavn which include career-building articles, masterclasses, industry panels, and artist stories that provides them with valuable insights to further strengthen their strategy for outreach. Artists can curate their own playlists and upload their Shorties – short videos using ArtistOne which adds to better engagement with their music on the platform. In addition to this, audience insights will enable them to plan their tours and growth with trustworthy and quick data that is powered by the millions of JioSaavn users.
Speaking about ArtistOne, playback singer Jonita Gandhi mentioned, “The platform is so easy to use and navigate. It’s great to see the ‘most streamed’ ranking in the overview. Combined with the top cities and top songs, it helps me understand my listeners’ current preferences. And based on the songs that users are streaming most, I can make decisions to create content for my social media platforms that resonate with listeners.”
Singer-songwriter Armaan Malik said, “It is a passport to the insight of my audience on JioSaavn and a brilliant way for me to understand the quantitative aspects of music streaming. My favorite features have to be song performance comparison over different periods of time and my other songs along with learning about the impact of track seeding in different JioSaavn editorial playlists.”
ArtistOne is an addition to the existing range of services and tools that JioSaavn provides its artists with for them to be able to reach their best potential. The platform launched YourCast in April 2020, which helps create an integrated, end-to-end support ecosystem that empowers independent podcasters with tools to get their stories listened to. JioSaavn for Creators has conceptualized keeping in mind-independent and upcoming artists. The platform provides insights from various verticals of the music industry for new artists to plan their growth trajectory.