Mumbai: JioStar Entertainment has announced the launch of The Collective, a new industry-focused series designed to bring together leading voices from the advertising and entertainment ecosystem. The initiative aims to shape perspectives, share insights, and spark meaningful conversations around the evolving future of advertising in entertainment in India.
The premiere episode of The Collective is live now It features an eminent panel of marketing leaders — Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s), and Jiteen Aggarwal (Hettich India) — in conversation with Jai Lala (Zenith India).
The panel discussion explored critical themes shaping the advertising landscape, including:
- The rise of Connected TVs (CTV) as a central screen in Indian households and the measurability of CTV campaigns.
- OTT’s pivotal role in driving digital adoption and emerging co-viewing patterns.
- How brand-safe environments on OTT platforms deliver enhanced value to advertisers.
The Collective will continue as an ongoing series spotlighting fresh conversations with brand leaders, marketers, and industry experts, aiming to decode the rapidly transforming advertising and entertainment ecosystem in India.
