Mumbai: With TATA IPL fever gripping the nation once again, JioStar is set to launch the second edition of Brand Spotlight, a unique, differentiated advertising proposition designed to capture the attention of millions of viewers. This exclusive offering will showcase select brand commercials during the coveted opening six overs of IPL, ensuring maximum visibility for advertisers. For the first time, this opportunity will also extend to linear TV, enabling sponsors to capitalize on unmatched viewership during the opening game on Star Sports. Prominent brands such as My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Thums Up, Dream 11, Campa, TVS, Asian Paints, MRF, Joy Consumer Products, and Carat Lane are expected to dominate the campaign, gaining unparalleled exposure.
“The opening match at IPL is a marquee moment in India’s sporting calendar, commanding unmatched audience attention. Brand Spotlight places brands at the center of this excitement, providing a one-of-a-kind platform to engage millions at scale. At JioStar, we are offering exclusive opportunities across TV and Digital, enabling advertisers to turn campaigns into cultural moments that resonate far beyond the first ball,” said Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB and Creator, JioStar.
In a first, the JioHotstar app will feature a dedicated “Brand Spotlight” content tray, where brand leaders and creative teams will share insights into their IPL campaigns. This initiative offers audiences an exclusive behind-the-scenes look at the strategy, inspiration, and execution behind IPL’s most impactful commercials.
In 2024, Brand Spotlight successfully turned ad spots into high-engagement events, allowing six key brands to dominate the crucial early overs of the IPL curtain-raiser between KKR and RCB. Unlike traditional ad slots, these brands enjoyed uncluttered, appointment-driven visibility, leveraging the peak aggregation of audiences.
With Brand Spotlight, JioStar is set to create a ‘Super Bowl moment’ for Indian advertising, setting a new benchmark in high-impact, appointment-based advertising that captures the nation’s attention from the very first ball.
