Bengaluru: Josh, a short-video app, has launched a new in-app feature called Instant Games, aimed at boosting user interaction and driving new revenue streams. Developed in collaboration with ArcPlay.ai, a plug-and-play SDK for mobile apps, Instant Games taps into the booming mobile gaming trend, offering users a fun and interactive way to earn rewards. The feature introduces popular gaming titles across action, adventure, arcade, and puzzle genres, appealing to a broad range of users.
With over 591 million gamers in India, Josh’s foray into casual gaming is strategically timed to capture the untapped potential in this space. Instant Games rewards users with Jems, Josh’s in-app virtual currency, for achieving milestones in the games, encouraging extended app usage and stimulating microtransactions.
Ravanan N, Business Head at Josh, said, “Our goal is to make Josh not just a hub for short-video entertainment but also an interactive platform offering diverse experiences. The launch of in-app games is a step in that direction. Josh’s success with microtransactions, powered by Jems, has been a key revenue driver. We are excited about our partnership with ArcPlay.ai, where the joint efforts of both teams have resulted in a seamless feature launch and a truly engaging experience. We’re thrilled about the opportunities Instant Games unlocks in terms of user engagement and innovative monetization.”
Avi Aggarwal, Co-Founder of ArcPlay.ai, added, “At ArcPlay.ai, our vision is to create a world where mobile users can transact in a fun way within any B2C app by playing games. We have closely followed the groundbreaking work of Verse Innovation, particularly with the Josh app, and were eager to collaborate and create meaningful value together. Thanks to the strong synergies between our product, tech, and monetization teams, we achieved seamless integration in record time, and the results speak for themselves.”
Early results from Instant Games have been promising, with users spending an average of 45 minutes per session, leading to increased ad impressions and microtransactions. This new gaming feature complements Josh’s other innovations like Audio Calling and Audio Stories, enhancing its multi-faceted engagement strategy. As the mobile gaming market continues to grow, Josh’s entry into this space marks a significant milestone in its commitment to delivering value and strengthening user engagement.
