J.Walter Thompson Singapore has appointed Farrokh Madon in a newly created role as Chief Creative Partner. Madon joined JWT in a freelance capacity replacing Chief Creative Officer Chris Chiu.
Madon is a well-known creative leader in Singapore Market and his appointment will mark the first permanent role for Madon since moving on from Y&R Singapore, where he was CCO, in 2014.
Madon has worked for agencies such as Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi across Singapore, Amsterdam and India. He has also acted as the global creative lead on Singapore Airlines and as the regional creative director on MasterCard, Gillette and Caltex.
His elevation follows a recent raft of structural changes at JWT, whereby Jaccoter Schegget, the former president of OgilvyOne China, was appointed as the South East Asia chief executive officer for the JWT Company. He will work alongside other creative leaders at the 200-person agency, hence the title ‘partner’ rather than ‘officer’.
Commenting on Madon’s appointment, Schegget said, “Over the past year with us, Farrokh’s proven abilities as a ‘big picture creative’ make him invaluable as our client portfolio continues to grow and we push forward with our business transformation for J. Walter Thompson and Mirum. It’s one of my core beliefs that our people should be both talented and nice, and Farrokh more than delivers on both those counts.”
Madon said,“There has never been a more exciting time to build brands. The confluence of technology and storytelling is creating great opportunities to communicate in memorable ways. I’m glad to join Jacco and the team in the exciting journey ahead.”