Chennai: Bovonto, the flagship brand of Kalimark has come out with a new communication encouraging the consumer to ‘Always Chill With Bovonto’ featuring Actor and Director Prabhu Deva. as the face of the Campaign.
The cool drink segment had a huge impact during the Corona Lockdown. The brand was not highly active in media over the last two years and wanted to come back this summer with a huge impact. In the process, the need to elevate the brand ‘Bovonto‘ in terms of image, awareness and personality became highly crucial. With this thought process, the brand has now launched its new TVC with Prabhu Deva.
Kalimark, a 100 year old legacy company has been in the soft drinks business with its flagship brand Bovonto. They narrowed down on Pradhu Deva as part of its efforts elevate the image, awareness and personality of the brand Bovonto.
According the Raghu Lanka, COO of Kalimark, “We were confident that Prabhu Deva will fit in the brand personality which is not so serious, lighter vein and a semi fun. He fits in naturally because of being very active person as a choreographer, actor and a director, versatility with Enegry. His energy all through the day in his everyday life is also a main reason on selecting him as a brand ambassador of Bovonto.”
Pradhu Deva being a celebrity who is well accepted in the South and a personality who is popular both in the Urban and Rural markets emerged as a natural choice for Kalamark. His limited exposure in the brand endorsement space was an added advantage for the brand Bovonto.
Speaking of the new communication, Chandrasekaran, Director – Marketing said, “We wanted to have a high impact come back for the brand and were looking at giving the brand a youthful persona. Prabhu Deva fitted the bill perfectly and the new commercial has come out with the vibrancy and energy that resonates the brand personality”.
Through this commercial the brand intends to spread positivity and vibrancy and cherish all joyous occasions with Bovonto.