Kalyan Jewellers launches a campaign with brand ambassadors Kalyani Priyadarshan and Rashmika Mandanna on their shared birthday, marking their first on-screen collaboration to delight fans worldwide.
The ad film features industry stalwarts showcasing heritage jewels from Kalyan Jewellers’ Nimah collection. Renowned filmmaker Priyadarshan and art director Sabu Cyril combine creative vision. Diwakar Mani’s camera work and Pony Prakash Raj’s choreography enhance every frame for a captivating cinematic experience.
Speaking on the all-new campaign, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery – Nimah. Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection. The campaign film’s launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers. ”
The grand backdrop and production design celebrate Indian culture, capturing the spirit of Kalyan Jewellers’ new Nimah Collection jewelry designs in a digital film that showcases the allure of heritage jewelry. It values its strong ties to India’s culture and heritage, striving to honour the diverse regional ethos through its Nimah Collection.
