New Delhi: Volkswagen Group Sales India Private Limited(VWGSIPL), announces the appointment of Kamal Basu as Head of Marketing & PR of Volkswagen Passenger Cars.
Commenting on the appointment, Michael Mayer, Director, Volkswagen Passenger Cars, said, “We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I’m sure he will be a strong and valuable addition to our team. He will play a key role in further developing the strengths of the Volkswagen brand in India.”
Kamal, who joined Skoda Auto India as Marketing Head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. In addition to his work in automobile marketing,
He has a very strong background in advertising, having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO.