Mumbai: Established in 2014, Kamiliant has become synonymous with durable, globally inspired luggage built for rugged travel. With its first-ever TVC campaign, the brand makes a bold debut, showcasing resilience and performance like never before through a two-part TVC series that highlights Kamiliant’s ability to endure even the harshest conditions.
In the inaugural TVC, the scene unfolds aboard a fast-moving train where actress Tamannaah Bhatia confidently enters and declares, “Naam hai Tamannaah, kaam hai tabahi,” before tossing a Kamiliant bag towards Bollywood action star Tiger Shroff. The twist? The bag contains a remote-activated explosive. As Tamannaah presses the button, the bag withstands a powerful blast—launching through the train window and shattering glass across the platform—only to land intact, scratch-free and undamaged. Impressed, Tiger Shroff delivers the campaign’s powerful tagline: “Naam Hai Kamiliant, Kaam Hai Toughness.”
This campaign brings Kamiliant’s core promise to life—ensuring that no matter the journey, your luggage offers a seamless, reliable experience. Designed for smart and fearless travellers, Kamiliant provides international warranty coverage, making it the ultimate companion for any adventure. The second TVC takes a fun twist as a spoof of popular Indian period films, further cementing the brand’s rugged persona with a touch of Bollywood flair.
Speaking about the campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia said, “This campaign truly captures the essence of Kamiliant—tough, stylish, and ready for anything. Kamiliant is designed to be the trusted companion for modern travellers, offering a unique blend of global aesthetics, durability, and affordability in one unbeatable package.”
Adding to this, Prateek Bharadwaj, Chief Creative Officer, Lowe Lintas, said, “This campaign takes Kamiliant into a playful, cinematic world where our suitcases become the unexpected hero. Through quirky, filmy scenarios, we’re showcasing the surprising toughness of Kamiliant in a way that’s as entertaining as it is memorable. We wanted to show that Kamiliant can handle just about anything – with a touch of fun and Bollywood flair.”
The campaign will be amplified across television, digital, outdoor, and social media platforms, ensuring that Kamiliant’s message of strength reaches travellers across India.
Credits:
PR AGENCY: Frangipani Communications
CREATIVE AGENCY: Lowe Lintas
Director: Manoj Pillai
Production House: Thinkpot
