Mumbai: Karbonn Mobile will launch one million Kochadaiiyaan special edition Karbonn mobile through their 27,000 mobile outlet stores in South India, its director and promote, Sudhir Hasija, has said.
Karbonn Mobile will decorate all the 27,000 outlet stores with Kochadaiyaan arch, danglers, standees and Kochadaiiyaan masks.
Prior to the launch, to promote Kochadaiiyaan Special edition Mobile, 60,000 seconds of air time will be used in all the radio stations in south India, and 6,000 seconds of commercial time in all TV channels in south India.
Karbonn has tied up to release three full page ads in all major dailies in all languages before the launch, Sudhir said.
Kochadaiiyaan, starring Rajinikanth and Deepika Padukone among others, will release world-wide on April 11 in several languages.