Mumbai: KEI Industries Limited, a manufacturer of wires and cables, has announced actor and youth icon Rashmika Mandanna as its new Brand Ambassador, marking a strategic move to strengthen consumer engagement and expand brand visibility across the country.
The association signals a new phase in KEI’s brand journey as the company seeks to deepen emotional connections with consumers while reinforcing its positioning around quality, trust, innovation and customer-centricity.
Known for her authenticity, versatility and strong appeal across audiences and geographies, Rashmika Mandanna aligns with KEI’s brand values and vision of delivering world-class products and experiences.
Welcoming Rashmika Mandanna to the brand, Anil Gupta, Chairman cum Managing Director, said, “We are delighted to welcome Rashmika Mandanna to KEI Family. Like Rashmika is famous for her movies and brilliant performances, KEI is famous for its quality products and services all over the world. We thank Rashmika, for associating with KEI as Brand Ambassador”
Sharing her thoughts on the association, Archana Gupta, Director, said, “At KEI, we deeply admire and salute the strength, resilience, and achievements of women who continue to inspire progress and positive change in society. Rashmika represents the spirit of today’s empowered woman—confident, determined, and fearless in pursuing her dreams. Her journey resonates with millions of women across the country, and we hope this association encourages more women to believe in their potential and break barriers with confidence, world-class quality work & high performance, just like KEI Wires & Cables– Har Tension Sahe Chalti Rahe.”
Commenting on the partnership, Akshit Diviaj Gupta, Executive Director, added, “Rashmika’s authenticity, energy and connect with audiences across India perfectly complement KEI’s core values and our commitment to excellence. As a brand that has built its reputation on trust, quality, and innovation, we believe this association will further strengthen our relationship with consumers and help us connect with a wider audience. We are excited to embark on this journey together and warmly welcome Rashmika to the KEI family.”
As part of the collaboration, KEI will soon unveil a comprehensive 360-degree integrated marketing campaign featuring Rashmika Mandanna, supported by a new television commercial scheduled for launch next week.
The campaign is designed to elevate brand visibility and reinforce KEI’s standing as a preferred choice among consumers seeking quality, reliability and innovation.
The initiative will span multiple consumer touchpoints including television, digital platforms, social media, print and outdoor media to maximise reach and engagement nationwide.
With Rashmika Mandanna joining the brand’s growth journey, KEI aims to further strengthen consumer affinity while continuing to set benchmarks across the industry through its commitment to quality, trust and excellence.
