The Kerala High Court recently ruled no authorization is required to advertise the ayurvedic treatment and facilities as long as they are not advertising any drugs. At the same time, the bench pointed out that the order shouldn’t be considered as a blanket order to publish advertisements about ayurvedic treatment.
The Bench also stated that nobody can blame the management of newspapers or magazines for the advertisements for treatment, tests, and even for advertising drugs, because these types of advertisements are their main source of income. These are published as advertisements and not as news and therefore probably they may not be responsible for the contents in the advertisement.
Justice P.V. Kunhikrishnan also stated that even for advertising treatment for certain diseases, some legislation is necessary to see that unqualified persons are not doing any treatment. If the state Government has any legislative incompetency, the state Government will address the Central Government highlighting the concern of this court about the inadequacy of legislation.