Mumbai: KidZania India, the global leader in edutainment, has partnered with BIG FM, India’s largest single brand radio network, to launch the BIG FM Radio Station at KidZania India. The new activity offers children an opportunity to step into the world of radio, where they can take on the role of radio jockeys, discover the fundamentals of broadcasting and experience the thrill of speaking behind the mic in a dynamic studio setting.
Designed as an engaging, real-world role-play experience, the BIG FM Radio Station introduces children to the creative and communicative side of media in a format tailored to young learners. Through guided interaction, children can explore voice presentation, confidence-building, articulation and audience engagement, while participating in an activity that brings together entertainment and learning in a memorable way.
Speaking on the launch, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said, “At KidZania, we are constantly looking for ways to bring the real world closer to children through immersive role-play experiences. The BIG FM Radio Station does exactly that by introducing children to the world of broadcasting, content creation and communication in a way that is both engaging and meaningful.
Communication is one of the most important life skills a child can develop, and the ability to express ideas, tell stories and connect with others builds confidence that extends far beyond the studio. BIG FM has long been a brand synonymous with storytelling, conversations and connecting with audiences, making them an ideal partner to bring this experience to life.
Together, we hope to inspire children to express themselves confidently, think creatively and discover the power of their own voice, while experiencing the excitement of radio and broadcasting in an authentic and enjoyable way.”
Ashit Kukian, Chief Executive Officer, BIG FM, said, “Partnering with KidZania gives us a wonderful opportunity to introduce children to the exciting world of radio in a way that is interactive, imaginative and inspiring. At BIG FM, we believe in the power of voice, creativity and connection, and this experience allows young role-players to discover those qualities for themselves while having fun. We are delighted to be part of an initiative that encourages children to express themselves with confidence and learn through immersive play.”
The activity has also been designed to support broader developmental outcomes by encouraging children to think clearly, speak confidently and express themselves with ease. As they participate in the experience with KidZania, children strengthen verbal communication, imagination and
stage confidence, making the activity both entertaining and enriching.
With this launch, BIG FM extends its presence into a live experiential environment that celebrates storytelling, voice and meaningful audience connection. For KidZania, the partnership further strengthens its mission of making children familiar with real-world professions through purposeful, immersive and engaging role-play experiences.
