Mumbai: Kinder Joy, the confectionery brand of Ferrero Group, the world’s leading manufacturer of chocolate and confectionery products, kick starts the festive season with its kids’ focused Diwali campaign #KhaoKheloKhushRaho. The campaign seeks to encourage kids to cherish family ties and traditions during Diwali.
With the campaign, Kinder Joy aims to be an ally for mothers in passing on values and rituals of the most celebrated festival, making festivities as relevant, engaging, and enjoyable for kids as it is for adults. The latest campaign from the brand signifies the moments of joy; focuses on the rituals and traditions of an Indian family during the auspicious occasion of Diwali, where the kids seek blessings from elders and they reciprocate it with a unique blessing of ‘Khao, Khelo, Khush Raho’. It is a first-of-its-kind initiative that revolves around the concept of kids’ gifting during festivals and spreading happiness in a child’s life during festivals.
To engage with consumers across multiple platforms, Kinder Joy has introduced a unique brand experience via in-store visibility, shopper activations, digital, and social media engagement. Supporting the mothers to impart knowledge to their kids on the significance of Diwali, a special digital campaign will be promoted to nurture rituals of the lighting of Diyas, making a Rangoli, decorating the house with flowers, preparing a Puja Thali, and exchange of gifts in an entertaining way which is suitable for kids.
Elaborating on the campaign, the Kinder Joy spokesperson said, “Kinder Joy campaigns are all about the joyous and memorable moments between parents and children. Our campaign #KhaoKheloKhushRaho acts as an ally for the mother to pass on the Diwali rituals to her kids and is a limited-edition Diwali pack that will make the festivities perfect for children.”
Made with the goodness of cow’s milk and Vitamin B12, rich cocoa, and crispy wafer, Kinder Joy is known for its superior quality and innovative egg-shaped treat which undergoes close to 200 quality parameters before it reaches consumers. The unique combination of chocolate and a surprise toy creates loving and affectionate moments for the family to share, creating joy and discovery every time. And this Diwali, Kinder Joy will be available in special Diwali packs with a limited edition of Doraemon toys in a sporty, active avatar for the first time and priced at INR 90 for Pack of 2 and INR 135 for Pack of 3.
#KhaoKheloKhushRaho is a 360-degree campaign that will be leveraged on TV, digital & in-store visibility presence. The campaign will be launched across key social media platforms of YouTube, Facebook, and Instagram.