Mumbai: Cricket fans in the country have more to cheer about this season. As the nation takes to cricket with fervour, Kingfisher – The King of Good Times like always surprises its consumers with something new and exciting with the second edition of the much loved 2017 Cricket Edition Packs.
The 2017 Cricket Edition packs have been designed to celebrate Kingfisher’s association with the country’s most loved sport and perfectly capture the game’s pulsating energy. Cricket much like Kingfisher, unites everyone in good times.
Cricket is besmpt enjoyed with a group of friends and a chilled pint of Kingfisher. The cricket edition packaging has been extended to both Kingfisher Premium and Kingfisher Strong across its range of bottles and cans. The packaging also seamlessly incorporates key elements from the game lending to it a cool and youthful look. This initiative will be amplified by a host of activates at points of sale, Social media and on-ground.
Commenting on the launch of the packs, Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited said, “Kingfisher has had a long standing relationship with the game of cricket. Going back to the day in 1996 with theWest Indies cricket team, which gave birth to the iconic “Oo La La Le Lo”jingle. The special edition cricket packs will only amplify the spirit of the game on a larger scale. We are excited about the packs and look forward to giving beer and cricket fans a true taste of the Good Times!”
Whether one is supporting a country or a club team, whether one’s team is winning or losing, Kingfisher’s Special edition cricket packs are set to bring the nation together and celebrate the cricket season with The King of Good Times!