Mumbai: With an aim to spread optimism and positivity during the 21 Days Lockdown, Asian Paints, India’s leading paint company announced #LiveFromHome – a campaign featuring artists across categories performing LIVE from their homes.
Conceptualised and executed by their social media agency, Kinnect, Asian Paints joined hands with Shaan for the first performance of #LiveFromHome. To engage with the audience, through Instagram stories, suggestions were taken for the songs that they would love to see him sing. Crooning to some of his all-time hits like Tanha Dil, Chand Sifarish, Deewangi Deewangi, Musu Musu Hasi, Dus Bahane, Woh Pehli Baar, and many others that were requested, the singer definitely managed to lift spirits and spread cheer.
With #LiveFromHome, the advocates will take on Asian Paint’s Instagram page, and through live performances, encourage the audiences to be proactive and make the most of their time at home. In trying times like these, the idea is to get people to rally together and acknowledge the need to reach out for each other amid this health crisis.
Talking about the campaign, Chandni Shah, COO – Kinnect said, “Amidst a crisis which poses an unprecedented humanitarian challenge, people’s mental well-being is the most affected. The internet is buzzing with negative news, and to this, all we wanted to do was use the internet to encourage people’s mental well-being. Through #LiveFromHome, we are urging people to stay at home, and stay safe. The idea is to be able to diffuse panic and extend happiness, positivity, and uplift moods.”