Kitkat introduces a new way to express love and spread joy this Valentine’s Day with its #LoveBreakLingo packs.
Recognising the unique way that young people communicate, the brand created fun and quirky love lingo for various relationships, including best friends, first crushes, cool buddies, and besties. The packs come with a QR code that allows users to send personalised messages using the #LoveBreakLingo on WhatsApp to anyone they choose.
Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said, “This year we wanted to talk to the youth in their own language. And what better time than Valentine’s. The campaign focuses on bringing alive the concept of #lovebreaklingo across multiple levers of packaging, digital and messaging platforms. The packs will allow our consumers to express themselves in their own vocabulary with a KITKAT witty twist.”
The company announced that the #LoveBreakLingo packs will only be available for a limited time.
