AI-led influencer platform Kofluence has announced its partnership with the Advertising Standards Council of India (ASCI) to establish industry benchmarks for ethical practices in influencer marketing.
As a member of a specialised task force, Kofluence will contribute to establishing and upholding ASCI’s ethical standards and developing influencer review guidelines. These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to transparency and authenticity standards, informed an agency statement. Kofluence claims a creator network of over 500,000.
Ritesh Ujjwal, Co-founder & CEO, Kofluence, said, “We embark on this journey with ASCI with immense enthusiasm. At Kofluence, we deeply understand and value the potential of ethical advertising. Our common goal with this collaboration is not only to set new benchmarks but also to encourage influencers and companies to weave tales anchored in accountability and authenticity.”
On the partnership, Manimala Hazarika, Chief Marketing Officer, ASCI, stated, “We are thrilled to welcome Kofluence to the ASCI family as a new member. As the number of young brands and influencers continues to surge, it’s crucial that platforms like Kofluence, where these stakeholders collaborate, are dedicated to ASCI’s mission of self-regulation and responsible advertising. We genuinely value their commitment and support in this endeavour.”
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