New Delhi: Kouzina Food Tech Pvt. Ltd., a food-tech and cloud kitchen platform, has appointed Geetika Anand Gupta as Group Chief Marketing Officer (CMO), strengthening its leadership team as the company advances its next phase of growth.
Geetika will continue in her existing role as CEO & Co-founder of MOPP Foods, a Kouzina Food Tech company, while taking on additional responsibilities across Kouzina’s broader portfolio. In her expanded role, she will lead brand strategy, consumer marketing, product innovation, customer experience, innovation-led growth, and business excellence initiatives across Kouzina’s brands and partner ecosystem.
The appointment comes at a strategic point in Kouzina’s growth journey as the company continues to strengthen its portfolio of digital-first food brands and accelerate its vision of building India’s most scalable technology-led food services platform.
Recognised for building customer-centric brands and driving product innovation, Geetika has played a key role in establishing MOPP Foods as one of the most loved food brands in the Delhi-NCR region. Under her leadership, brands such as Mad Over Parathas & Pakodas have built a reputation for quality, customer experience and delivery-led innovation.
Commenting on the appointment, Gautam Balijepalli, Founder & CEO, Kouzina Food Tech, said, “Geetika brings a rare combination of entrepreneurial grit, deep consumer understanding, operational excellence, and brand-building capability. Over the years, she has demonstrated an exceptional ability to create customer love while building scalable food businesses. As Kouzina enters its next phase of growth, her leadership will play a pivotal role in strengthening our brands, driving innovation, and building a world-class consumer experience across our portfolio.”
He further added, “Kouzina has always believed that technology, data, and strong consumer brands together create sustainable competitive advantage. Geetika’s proven track record of building differentiated food brands and her passion for excellence make her the ideal leader to help us scale the next generation of food brands across India.”
Speaking about her expanded role, Geetika Anand Gupta said, “I am excited to take on the responsibility of Group CMO at Kouzina while continuing my entrepreneurial journey with MOPP Foods. Kouzina has built one of the most exciting food-tech platforms in India, combining technology, operations, and consumer insight at scale. I look forward to working closely with Gautam and the leadership team to strengthen our brands, deepen customer engagement, drive innovation, and contribute towards building category-defining food brands for the future.”
The leadership appointment reinforces Kouzina’s strategy of bringing together entrepreneurial leaders and industry expertise to strengthen its capabilities across brand-building, innovation and customer engagement.
As the company scales its technology-enabled food services ecosystem, the expanded leadership structure is expected to support stronger consumer experiences and accelerate the development of future-ready food brands across markets.
