Mumbai: Founded in 1976 in England, The Body Shop is a global beauty brand that seeks to make a positive difference in the world by offering high-quality, naturally inspired skincare, body care, hair care and make-up produced ethically and sustainably.
The Body Shop engaged KRDS to boost the re-launch of their haircare range in India.
KRDS’ strategy was to create a mobile-first experience that takes the users to the place these products will be used. This led to the inception of the “In the Shower” campaign. Through this campaign, the users will be able to experience the new haircare range from The Body Shop while simultaneously performing their favourite activities in the shower.
Once the user visits the website, she can choose a product available in the new haircare range and will be transported to beautiful locations based on her choice. The user can even witness her favourite shower activity by writing out options like sing, dance, sleep or even wash clothes. Post this, the users can sign up to receive exclusive offers from The Body Shop.
Launched on 2nd February in India, the campaign was also live in Hong Kong, Taiwan, Thailand, Malaysia and Vietnam previously.
Mr. Parth Nagar, Country Head, at KRDS India said, “We’re excited to launch this digital experience campaign for one of the biggest brands in Beauty & Healthcare. We believe the interactive nature of the campaign will intrigue the users and create more awareness for the hair care relaunch.”
Ms. Aradhika S. Mehta, Head of Marketing at The Body Shop India said, “The Haircare category is a very important category for us and fans of The Body Shop deserve to experience and enjoy all our fantastic products. For the new fortified range, it was imperative that we connect and communicate in a unique manner and through the digital experience we are confident of creating the desired excitement and outstanding engagement.”
The website can be accessed here
