New Delhi: Kurkure has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation – Kurkure Chatpata Cheese.
The all-new Kurkure Chatpata Cheese aims to create curiosity amongst the Indian youth with its combination of international cheese and Indian ‘chatpatapan’ that is just ‘two much fun’.
Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing, Kurkure, PepsiCo India, said, “For over 20 years, Kurkure has been the family-entertainer that adds a spark of quirky masti into the daily lives of its consumers. We keep our consumers at the heart of everything we do by creating campaigns that illustrate unconventional, yet relatable modern Indian family moments. Our latest TVC intends to transform any family moment into an entertaining one with our new Chatpata Cheese fusion flavour that is truly ‘videsi mein desi chatpatapan’!”
Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Kurkure now brings alive an irresistible new flavour by dramatizing the fusion of India’s favourite masaledar crunch with an International cheese flavour. Watch how ‘videsi mein desi chatpatapan’ will make a perfect snack in the new ad campaign.”
The campaign will also be brought to life through a 360-degree surround campaign across multiple platforms and an engaging social media initiative for its fans.
Creative Agency: Wunderman Thompson
WPP Lead – PepsiCo Foods, India: Ritu Nakra
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Harsh Maheshwari
Strategy Leads: Divya Khanna & Disha Bhattacharya
Creative Directors: Subha Das & Himanshu Chandola
Film Department: Mandeep Singh
Account Management: Binay Mehra & Kirti Sinha
Production House: Packs Films
Director: Vivek Kakkad
Producer: Vincent Gomes