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Home Brand Stories

Kurkure launches TVC campaign for their new ‘chatpata cheese’ fusion flavour

The campaign is conceptualised by Wunderman Thompson

by Editorial
June 20, 2022
in Brand Stories, Featured
Reading Time: 2 mins read
Kurkure launches TVC campaign for their new ‘chatpata cheese’ fusion flavour
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New Delhi: Kurkure has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation – Kurkure Chatpata Cheese.

The all-new Kurkure Chatpata Cheese aims to create curiosity amongst the Indian youth with its combination of international cheese and Indian ‘chatpatapan’ that is just ‘two much fun’.

Neha-Prasad
Neha-Prasad

Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing, Kurkure, PepsiCo India, said, “For over 20 years, Kurkure has been the family-entertainer that adds a spark of quirky masti into the daily lives of its consumers. We keep our consumers at the heart of everything we do by creating campaigns that illustrate unconventional, yet relatable modern Indian family moments. Our latest TVC intends to transform any family moment into an entertaining one with our new Chatpata Cheese fusion flavour that is truly ‘videsi mein desi chatpatapan’!”

Ritu Nakra
Ritu Nakra

Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Kurkure now brings alive an irresistible new flavour by dramatizing the fusion of India’s favourite masaledar crunch with an International cheese flavour. Watch how ‘videsi mein desi chatpatapan’ will make a perfect snack in the new ad campaign.”

The campaign will also be brought to life through a 360-degree surround campaign across multiple platforms and an engaging social media initiative for its fans.

Agency Credits:

Creative Agency: Wunderman Thompson

WPP Lead – PepsiCo Foods, India: Ritu Nakra

Chief Creative Officer: Senthil Kumar

Executive Creative Director: Harsh Maheshwari

Strategy Leads: Divya Khanna & Disha Bhattacharya

Creative Directors: Subha Das & Himanshu Chandola

Film Department: Mandeep Singh

Account Management: Binay Mehra & Kirti Sinha

Production House: Packs Films

Director: Vivek Kakkad

Producer: Vincent Gomes

Tags: KurkureNeha PrasadRitu Nakra

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