National: Kurkure, one of India’s most loved snack brand, has notched up the quirk and humor quotient that it brings to its consumer with the introduction of leading Bollywood actor, Akshay Kumar, as its new brand ambassador. ‘Mr. Khiladi Kumar’ will be seen donning a number of fun and off-beat avatars as part of the new exciting campaign that the brand has in the pipeline to celebrate this ‘chatpata’ association.
Being the one-stop family-entertainer all through its20-year-long journey in India, Kurkure has always aimed to add a spark of ‘quirky masti’ into the everyday lives of its consumers through its wide array of delicious product offerings and innovative storytelling. Akshay Kumaris have known for his dynamic persona and ‘jhatkedaar’ performances that aim to provide audiences with moments of quirk and entertainment in their daily lives. With a promise to add more fun and excitement to family-time, the brand will continue being the front-runner in terms of innovative storytelling, together with the dynamic personality of Akshay Kumar, who stands synonymous with the essence of Kurkure.
Speaking on the association, Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said, “For over two decades, both Akshay and Kukure have entertained families across India and brought people together in an endearing as well as fun manner. We believe that Akshay Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humor but also deepen our engagement with the consumers.”
Sharing his excitement on coming on board as Kurkure’s new face, leading actor Akshay Kumar, said, “Kurkure for me has always been about fun and crazy times with family, and I am very excited for this association. The brand’s quirky and unconventional campaigns have stood the test of time and are remembered by one and all. I love entertaining the audience and am looking forward to adding zing and liveliness in a memorable and unique way with Kurkure”.
Staying true to Kurkure’s quirky and ‘masaledaar’ personality, the news of Akshay Kumar being on-boarded as the brand ambassador was revealed in a rather ‘hatke’ manner. Kumar was seen in a video on Instagram chanting “Twinkle, Twinkle sun na yaar, kuchh masaledaar leke aa rahahaiAkshay Kumar” and posing with the Kurkure Masala Munch pack in a cheeky manner.