Mumbai: Kyoorius announced the return of its popular Young Blood programme at the Kyoorius Designyatra 2021 digital conference.
The Kyoorius Young Blood Programme recognises the vanguard of creative professionals aged 28 years and under. The Young Blood programme aims to identify, showcase and nurture tomorrow’s creative superstars by offering them a chance to work on industry-standard briefs set by global brands and agencies.
Brief partners for the Kyoorius Young Blood Awards include Tata CLiQ + Conran Design Group (A Havas Group Company) and Kyoona.
Designed to give Young Bloods a slice of the challenges faced by today’s industries, the Tata CLiQ briefs span a variety of disciplines – from UX & UI design for the Tata CLiQ Luxury digital platform to sustainable and economical packaging design for Tata CLiQ.
Kishore Mardikar, Chief Marketing Officer, Tata CLiQ, said, “As a young brand that is continuously innovating for customers of tomorrow, we are proud to associate with a platform like Kyoorius Young Blood Awards and our partner agency Conran Design Group, part of Havas Group, in recognising and nurturing India’s future design and creative superstars. Our briefs are very relevant for today’s times and speak to the ever-evolving consumer landscape, with a focus on two of our vibrant businesses: Tata CLiQ and Tata CLiQ Luxury. We look forward to gaining new and innovative design perspectives from these young minds.”
Rana Barua, the Group CEO, Havas Group India, said, “We are delighted to partner with the prestigious Kyoorius Young Blood Awards, celebrating young and upcoming talent in the design space. This association gives us another opportunity to continue to engage with young minds, something we are very focused on at Havas Group India. Tata CLiQ is one of our marquee clients that has been constantly growing and innovating. We are thrilled to bring Conran Design Group, a leader in branding and design together with Tata CLiQ at the Kyoorius Young Blood Awards. I am confident that we will see some great ideas and thoughts aligned with our ethos of creating meaningful brands and conversations.”
Details about the brief and the submission guidelines go live on 10 December 2021 at awards.kyoorius.com and kyb.kyoorius.com. Entries will be accepted till 21 January 2021.
Judged by global and Indian industry experts, the winners will win the highly coveted Red Elephant, an award that is established as a symbol of excellence for young professionals.
Rajesh Kejriwal, Founder CEO, Kyoorius, said, “Winning a Kyoorius Young Blood competition is an instant validation of talent. Eventually, the Kyoorius Young Blood programme aims to be more than just a collection of winning aspirants. It aims to build a community platform that showcases rebels and prodigies, unsung heroes and the rising stars of tomorrow, together.”