Mumbai: Langoor a full-service digital-first agency made of creative technologists has won the digital creative mandate for Tata Sky, India’s leading content platform known for its differentiated offerings, following a multi-agency pitch. Langoor is tasked with creating affinity for the brand on the digital medium with content assets and platforms.
Delighted to be associated, Venugopal Ganganna, Chief Executive Officer, Langoor Digital, stated, “Tata Sky is a great win for us. Not only does it affirm our growing reputation as a digital one stop-shop, it gives us a fantastic opportunity to leverage the huge market leadership that Tata Sky enjoys, to innovate for outstanding customer experiences. While we expect to drive some serious growth in customer adoption and activation for Tata Sky, the biggest opportunity in front of us is to leverage digital and drive growth through keen interpretation of the media and entertainment trends.”
Malay Dikshit, Chief Communication Officer at Tata Sky stated, “We are excited to bring Langoor on board to the roster of talented crew we work with. Today, Digital is the go-to-medium to drive demand and consumption across demographics. Tata Sky has always delivered pioneering offerings with pioneering communications; be digital first campaigns or offline campaigns with a strong digital presence. We look forward to taking this journey to new heights by leveraging the integrated design capabilities of Langoor.”
Langoor is one of the world’s and certainly India’s first pure play agency of Creative Technologists. Creative Technologists are redefining the world of conventional advertising and marketing while enabling organizations to reach their full potential by using connected experience, design and creating digital assets to attract and engage their customers.
Langoor, hosts the following three strong brands that complete the full-service loop:
- Langoor Digital | The digital agency made of creative technologists who organizations reach their full potential through the intersection of great ideas and technology.
- Pensaar | The design thinkers of the new era who enable organizations to re imagine and rethink their businesses and deliver unexpected customer delight.
- AlterNet | The technologists who enable innovation in organization using the Internet of Things. AlterNet brings together Hardware, Software, and the Internet to help connect people and devices. It is the world’s first IoT agency